85% (on the lower side) of potential patients use Google to research your practice even if given a direct referral from a friend or family member. The times have changed, completely!

As a dental practice owner, have you ever questioned the source of your advertising statistics? Be sure they originate from legitimate sources. A fancy-pants report doesn’t mean anything if the internal observations don’t correlate.

Advertising is a what-works proposition. It either produces or it doesn’t. Don’t get caught up in thinking what you are doing is “wrong” just because someone says so. But you CANNOT ignore the internet or pretend it doesn’t exist.

We work with dental practices of varying sizes. There are specific practice operation methods and similarities that we have observed in the most successful of these practices.

In modern digital marketing, there is a term called “impressions.” This is generally the amount of people that pass by or potentially see your advertising online. The same principle applies to signage and billboards.

As a dental practice owner, it can be easy to fall into the “preference” mindset when it comes to advertising and promotion. Always choose performance over preference as long as it is achieving your end goals.

Your front desk is the first person existing and potential patients will speak to. Make sure that “entrance” is great to ensure maximum happiness to all that call in. 

Using Google call-in tracking can be annoying and disastrous for your existing and potential new patients. Having phone numbers floating around that don’t belong to your office can be a very confusing!

Any contact point that an existing or potential patient can interact with is a “touch point.” Each one of them should be monitored and appropriately cared for.

I don’t normally talk about my personal life like this, but life’s greatest reward is helping others.