According to TechCrunch, online advertising surpassed the $100 BILLION spend mark in 2020. This is incredible as it accounts for more than half of global advertising. If you’ve failed with advertising in the past, don’t dwell. There is a right way to do it!

A Golden Nugget For Dental Practice Owners. What We Learned From Designing And Building The Largest Online Magazine For Dental Practice Management.

Understanding Public Relations Is A Key To Successful Advertising And Promotion. Without Proper Public Relations, Your Dental Practice Could Be Caught In A Whirlwind Of Online Chaos That Seems Impossible To Manage.

Does It “Talk” To Them? Your Potential Patients Might Not Understand Your Advertising, Promotion And Public Relations. Get It Right And Ensure Your Message Is Heard!

In order to get results in advertising, you must push to maximum effectiveness with your advertising, promotion and public relations.

We Have Observed Several Companies Offering Amazon Gift Cards Just To Speak With Them! We Don’t Agree With This Method As It Doesn’t Set Up A Foundation For Future Success With A Strong Relationship Based On Mutual Trust And Authenticity. We Grade This “Buy Clients” Method To Attempt To Gain New Clients, A D-, Not An F, Only Because It Has A Hope For “Creativity.”

“Promotion” Is A Word That Has Several Meanings, The Applicable Meaning In Our Use Has To Do With Advertising And Public Relations. It Is Important To Understand As A Fundamental For Success In Getting People To Know About Your Services.

Your dental office “noise” must be the loudest or at least parallel to competition, that is if you want to increase your new patient flow! 

In this video, Jason uncovers breaking research on the 5 reasons any advertising campaign fails. This data is directly from Jason’s book: The Basic Book of Marketing, featuring an introduction to breakthrough VPF Marketing™ technology. Jason provides real life examples, using an ice-cream shop analogy and relating it to dental practice advertising.

Change happens. Unexpected things happen. Getting the dental office team on the same page is one key to riding any up and down waves of change.