The internet age has brought with it fast and quick public responses. Some online responses can be harmful to your dental office. Great care should be given to patients. Offers or Specials advertised should be clear and maintain follow through. In other words, be kind and service oriented. Don’t advertise one thing and do something else. A sour online reputation can take years to clean up! How much can a bad reputation in Google cost you?

Dental practice owners must build their advertising around “intention.” What is the intention of the campaign? Get into it and don’t skimp on advertising, promotion and public relations intentions.

Your potential patients are in an “auto-expectant-culture”, and in order to build value in your marketing dollars, you must meet their expectations online.

Have you ever wondered why that dental practice down the road is so much more successful than yours?

Just because you have the most Google reviews DOESN’T mean you will rank first. Google uses 100s of criteria to rank websites.

Jason explains how you can 100% guaranteed fail with generating new business.