You might have heard the phrase “online presence.” It’s a simple thing, but vital to understand as a dental practice owner. The full life of your practice depends on it in modern times.

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The most costly mistake we have observed dental practices undertake is making advertising, promotion and public relations decisions based on financial cost exclusively. The successful approach has ALWAYS been to base these decisions on purpose, objective or endgame thus ensuring the desired outcome. Cost based on goal should be considered.

Working with dental offices, we’ve observed them in all varieties of functioning order. There is a common denominator that we’ve observed in successful dental practices. And that is they flow like a fine tuned clock.

Striving for DDS online presence perfection is a desirable and valuable thing. But at the point the “perfection” begins to hinder helping more folks with their teeth, is the point in which it begins to work against a dental practice. Strive for perfection online, but don’t let it hinder your patient care as you grow. Get the balance right and win!

Owning a dental practice is a major undertaking, especially if you plan growth. Competition can often eat up business while seeming to push you further and further out. It’s either sink or swim, so do the right actions and swim!

Have you ever wondered about all the noise out there in relation to “the next best thing,” and all the other pitches in the marketing world? Well, as a dentist, you too can make your “music” and turn up the volume so you can be heard!

VPF Marketing™ offers a new way to think about marketing. Gone are the days of confusion and the elementary misunderstandings of successful online advertising, promotion and public relations. Learn more about VPF Marketing™ by this short and simple presentation.

Your patients didn’t train for 6+ years to learn the science and art of dentistry. They can be confused easily by winded technical explanations, especially when they are online. Be simple and kind and use layman’s terminology when possible so that your patients can understand what you are trying to say and ultimately better understand their needs.

There are nearly 300,000,000 people in the United States and teeth are a common denominator. There are never any excuses not to have enough new patients and business.