Working with dental offices, we’ve observed them in all varieties of functioning order. There is a common denominator that we’ve observed in successful dental practices. And that is they flow like a fine tuned clock.

Striving for DDS online presence perfection is a desirable and valuable thing. But at the point the “perfection” begins to hinder helping more folks with their teeth, is the point in which it begins to work against a dental practice. Strive for perfection online, but don’t let it hinder your patient care as you grow. Get the balance right and win!

Owning a dental practice is a major undertaking, especially if you plan growth. Competition can often eat up business while seeming to push you further and further out. It’s either sink or swim, so do the right actions and swim!

Have you ever wondered about all the noise out there in relation to “the next best thing,” and all the other pitches in the marketing world? Well, as a dentist, you too can make your “music” and turn up the volume so you can be heard!

VPF Marketing™ offers a new way to think about marketing. Gone are the days of confusion and the elementary misunderstandings of successful online advertising, promotion and public relations. Learn more about VPF Marketing™ by this short and simple presentation.

Your patients didn’t train for 6+ years to learn the science and art of dentistry. They can be confused easily by winded technical explanations, especially when they are online. Be simple and kind and use layman’s terminology when possible so that your patients can understand what you are trying to say and ultimately better understand their needs.

There are nearly 300,000,000 people in the United States and teeth are a common denominator. There are never any excuses not to have enough new patients and business.

The internet age has brought with it fast and quick public responses. Some online responses can be harmful to your dental office. Great care should be given to patients. Offers or Specials advertised should be clear and maintain follow through. In other words, be kind and service oriented. Don’t advertise one thing and do something else. A sour online reputation can take years to clean up! How much can a bad reputation in Google cost you?

Dental practice owners must build their advertising around “intention.” What is the intention of the campaign? Get into it and don’t skimp on advertising, promotion and public relations intentions.

Your potential patients are in an “auto-expectant-culture”, and in order to build value in your marketing dollars, you must meet their expectations online.